eShepherd media pack
====================
Contents
  logos/      eShepherd + Gallagher Next lockups (SVG + PNG)
  imagery/    Approved product + in-field photography (WebP)
  brand-colours.txt
  typography.txt

Full brand guidelines: nextbrand.gallagher.com

Logo rules
  - The Gallagher Next "next" wordmark always stays Gallagher Orange
    (#FF8400). The GALLAGHER lettering can be black or white for contrast,
    never any other colour.
  - Don't use any colour besides the primary brand colours.
  - Don't stretch, scale either word independently, rotate, outline, or
    add effects.
  - Keep clear space around the logo. Beside another logo, give them
    similar visual weight and use the height of the Gallagher Next logo
    as the spacing guide.
  - Don't recreate or retype the wordmark, use the supplied files.

Photography
  - Authentic, unstaged photography on working farms, shot in natural
    light across all conditions and times of day.

Fonts are licensed and not included, see typography.txt.

Need something specific (high-res imagery, a product loan, an interview)?
Email eShepherd.marketing@gallagher.com, see the media pack page at /media.
